Navigating career changers through turbulent waters

Toni Rosati is a self described "serial career changer" that mentors career changers. Professionals that participate in her program can expect to gain clarity, confidence, and often a salary boost as well. For this project my team was tasked with developing a website for Toni to attract attract mid-level professionals to sign up for her 8 week program.

Fabio de Andrade
Liv Kaplan
Maureen Noone
My Roles
User Research
Research Synthesis 
UI Design
Usability Testing
3 weeks


Meet Toni

Toni has over ten years of experience developing profitable B2C and B2B products. Although this path was essential to her development as career coach and mentor, after six years, she braved the entrepreneurial world and became a business owner. She now coaches users to live authentically, being more than they thought they could be.

The Challenge

Toni needs to find a way to attract mid-level professionals who have tried competing mentoring programs, because, unlike them, her goal is to get to know her mentees on a personal and professional level.

Full case study coming soon! In the meantime you can view some highlights from the client presentation deck.

Next Project

Garden Fever!

Get in touch

Let’s work together and build something great.

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